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$inner) { if (!isset($_GET['cat']) && $x==0) { $_GET['cat'] = $key; $pagetitle = sCatSwitch($catlist, $key, 1); } elseif ($_GET['cat'] == $key) $pagetitle = sCatSwitch($catlist, $key, 1); $html .= '
  • '; if (!--$ccount) $html .= "
    • "; // else // echo ""; $y++; } // echo ""; } $html .= ""; $x++; } //$html .= ""; } ?>

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    For companies just starting to sell online, templates offer a promising structure. They cost less than custom options but offer a chance to test the market. Their drawback is lack of flexibility, but it is possible to incorporate some custom features into template-driven programs.

    After a period of time using templated e-commerce structures, many companies progress to more customized programs. Some have a few elements, some are quite complex. As always, business needs will drive these decisions.

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