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Online web-to-print programs streamline the ordering of all your printed materials while protecting your brand image, controlling quality and maintaining inventory controls. Companies with multiple locations or resellers have always had the ability to customize materials as needed. However, corporate marketing departments often lost control when changes were made to their predetermined branding elements, such as use of outdated logos or variable colors and fonts. With web-to-print, remote and multiple locations gain access online in real time to a host of marketing materials such as variable data mailers/documents, stationery, training manuals and all inventory materials.

Using web templates, multiple users have the ability within certain limits to customize documents for printing, while corporate branding is tightly maintained. Images and copy for example, may be drawn from managed files that are kept current by the marketing department. Branding elements like colors and logos are fixed and cannot be changed, but the materials appear to be coming from a local distributor, dealership, or branch. Users feel a closer connection, yet uniformity is maintained.

Here’s how it works: a secure internet eCatalog is developed containing the printed materials available for order online. Templates and user permissions are set up, along with predetermined project scope, accesses and administrative requirements. Once coding has been completed, the online files cannot be changed except by authorized persons. All others must stay within the prescribed guidelines. To learn more about web-to-print, give us a call. Let’s talk about how we can match your needs while reducing costs by automating the process

View a custom web to print program

To learn more, click on the links below:

• Digital and Print on Demand
• VIP Variable Data
• Integrated Internet-based Fulfillment Solutions